Let’s play a game. I’m going to describe a website, and you tell me if it sounds familiar.

You click a link. The page takes forever to load. When it finally appears, text is crammed into tiny boxes, images are pixelated, and the navigation menu has about forty options that lead absolutely nowhere. You can’t find a phone number. You can’t figure out what they actually do. So you leave.

Sound familiar? Of course it does. We’ve all been there.