Author name: Mike Connors

Mike Connors is the founder of Trilogy4 Web Services. With decades of experience in business and website design, he helps small businesses create affordable websites that attract customers and grow their online presence.

Common website mistakes - and how to avoid them
Website Building

Common Website Mistakes (And How to Avoid Them)

Let’s play a game. I’m going to describe a website, and you tell me if it sounds familiar.

You click a link. The page takes forever to load. When it finally appears, text is crammed into tiny boxes, images are pixelated, and the navigation menu has about forty options that lead absolutely nowhere. You can’t find a phone number. You can’t figure out what they actually do. So you leave.

Sound familiar? Of course it does. We’ve all been there.

How important are customer reviews of you website?
Small Business Tips

Why Customer Reviews Matter Online (And Why You Should Be Asking for Them)

Let me tell you a quick story.

A few weeks ago, I was craving pizza. Not just any pizza—good pizza. So I pulled out my phone, opened Google, and searched “best pizza near me.” A dozen options popped up. I didn’t have time to visit each website or study their menus. You know what I did instead? I scrolled straight to the reviews.

Four stars? Good enough. Three and a half? Maybe. Two stars with a photo of a burnt crust? Hard pass.

Template vs Custom Websites - How to Choose
Website Building

Custom Websites vs. Templates: The Smart Choice for Small Businesses on a Budget

Every small business owner needs a professional online presence, but tight budgets often push people toward quick template solutions from platforms like Wix, Squarespace, or pre-built themes. These options promise fast launches and low upfront costs. While they can work for very basic needs, many businesses later discover that templates create more problems than they solve

Does your website still look like this?
Website Tips

3 Signs Your Old Website Is Costing You Customers

Picture this. A potential customer is sitting on their couch, phone in hand, searching for a contractor to fix their leaky roof. They find your business. They click the link. And then… nothing. The page takes seven seconds to load. When it finally appears, the text is tiny, the images are blurry, and the menu is a confusing mess. They sigh, hit the back button, and call your competitor instead.

Building a website. Do it yourself or hire a pro?
Website Building

DIY or Hire a Pro? The Honest Truth About Building Your Business Website

Let me paint you a picture. It’s 11:00 PM. You’ve had a long day running your business. But instead of relaxing, you’re staring at a screen, watching a YouTube tutorial on “How to Install a WordPress Plugin.” Your eyes are glazing over. You’ve accidentally deleted your homepage. And somewhere in the background, your site is displaying an error message in a language that looks suspiciously like Klingon.

What every business website needs.
Small Business Tips, Email

5 Features Every Small Business Website Needs (And Why They Matter)

When I talk to small business owners about their websites, I often hear the same thing: “I just need something online so people can find me.” That’s a great start—but it’s not enough anymore.

Your website isn’t just a digital business card. It’s your most powerful sales tool. If it’s missing key features, you’re leaving money on the table.

Here are five essential features every small business website needs